The Main Event 2026

Thursday, June 11 from 6 pm to 9 pm

The Roxy Rochester
401 Walnut Boulevard
Rochester, MI 48307

The Main Event is Main Street Oakland County’s annual gala event. The evening includes an award ceremony recognizing excellence in downtown revitalization, and the past year's successes.

Celebrate and network with elected and appointed officials, downtown leaders, economic developers, and small business owners from across Oakland County.

Downtown Clawson Captures Top Honor at Main Street Oakland County’s Main Event Awards Ceremony

• Clawson won the Spirit of Main Street Award and $2,000 prize for the creative “Levels Up” video.
• Farmington was recognized as a 2026 Great American Main Street Award winner.
• Keego Harbor was welcomed as the 30th community in the Main Street Oakland County program.

June 12, 2026, Pontiac, Mich. — Downtown Clawson received the prestigious Spirit of Main Street Award during Main Street Oakland County’s (MSOC’s) annual Main Event awards celebration Thursday evening at The Roxy Rochester theater in downtown Rochester, while Ortonville and Highland shone by winning in multiple categories.

The Spirit of Main Street Award — the evening’s highest honor — recognizes exceptional achievement in downtown revitalization and community engagement. Downtown Clawson earned the award and a $2,000 cash prize sponsored by Genisys Credit Union for its innovative video, “Levels Up.”

The video transforms downtown Clawson into a video game-inspired world where local business owners, volunteers, board members and visitors become characters who level up through everyday experiences that showcase the district’s welcoming atmosphere and vibrant community spirit.

“Downtowns are the heart of our communities, and the creativity and collaboration demonstrated by this year’s award winners are helping Oakland County remain one of the best places to live and visit,” said Oakland County Executive David Coulter. “Congratulations to all of this year’s winners for their dedication to strengthening our downtowns.”

The Main Event recognized outstanding achievements across MSOC’s network of downtowns and commercial corridors. Forty-two nominations were submitted from 16 of the program’s 29 participating communities.

Other award recipients included:

• Achievement in Community Character or Historic Preservation: Ortonville DDA for Ortonville Historical Audio Walking Tour — Preserving the Past Through Storytelling and Innovation
• Business Innovation and Entrepreneurship: Ortonville DDA for Mistletoe Marketplace — A Community-Driven Retail Innovation Fueling Downtown Ortonville’s Economic Vitality
• Community Event of the Year: Ortonville DDA for Vegucation Station Adventurers’ Club
• District Placemaking: Farmington DDA for Make-a-Wave Community Mural
• Small Business Retention and Attraction: Highland DDA for Commercial Property Open House
• Volunteer of the Year: The Illuminators — A Lake Orion Volunteer Corps for Lake Orion DDA
• Main Street Resilience: Highland DDA for Earth-'n’-Soul
• Outstanding Partnership: Highland DDA for Highland Station Boardwalk
• Main Street Leader: Deya Marchand, Main Street Pontiac

The event also featured two proclamations from the county executive. One recognized downtown Farmington as a 2026 Great American Main Street Award winner, joining downtown Ferndale (2010) and downtown Rochester (2013) as Oakland County communities to earn the national distinction. He also welcomed Keego Harbor as the 30th community to join the MSOC coordinating program.

In addition, 21 MSOC communities received Main Street America 2026 national recognition certificates. Eleven communities achieved Accredited status: Berkley, Farmington, Ferndale, Franklin, Highland, Holly, Lake Orion, Ortonville, Oxford, Rochester and Royal Oak. Affiliate status was awarded to Auburn Hills, Clarkston, Clawson, Hazel Park, Lathrup Village, Lyon Township, Oak Park, Southfield, South Lyon and Wixom.

Attendees also learned about the new Main Street Momentum Grant, funded through a partnership between MSOC and Ralph C. Wilson Jr. Foundation. The one-time grant program will provide up to $20,000 to eligible rural downtown communities to support revitalization efforts.

More than 200 community leaders, volunteers, downtown stakeholders and business partners attended the celebration.

The Main Event was sponsored by Genisys Credit Union, Oakland County Business Finance Corporation, Rochester DDA, Community Foundation of Greater Rochester, Giffels Webster, Michigan Municipal League Foundation, Michigan Downtown Association and DTE Energy.

About Main Street Oakland County

Established in 2000, Main Street Oakland County (MSOC) is the first and only countywide Main Street Coordinating Program in the United States. Oakland County is one of only two officially designated Main Street Coordinating Programs in Michigan. Through the Main Street Four-Point Approach, communities strengthen downtowns and commercial corridors through historic preservation, economic development and community engagement. Since its inception, MSOC communities have attracted nearly $1.2 billion in public and private investment, created more than 8,800 net new full-time jobs and opened approximately 1,700 net new businesses. For more information, visit MainStreetOaklandCounty.com.

Read the Press Release

2026 Event and Awards Sponsors

Thank you to our sponsors: Genisys Credit Union, Business Finance Corporation (BFC), Downtown Rochester, DTE, Giffels Webster, Michigan Downtown Association MDA, MML Foundation, and Community Foundation Greater Rochester