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In-Person Workshop: Shaping Oakland County’s Brand & Tourism Economy

  • Date: 06/17/2025 9:00 AM - 11:00 AM  
  • Location: Rochester Hills Museum at Van Hoosen Farm
    1005 Van Hoosen Road
    Rochester Hills, Michigan 48306
  • Introduction: Each workshop is interactive and hands-on, with opportunities to explore early insights from Oakland’s tourism diagnostic process

The Oakland County Department of Economic Development is hosting this collaborative workshop to bring together residents, business owners, nonprofits, and community partners to co-create a vision for a thriving, inclusive, and sustainable visitor economy.

Come and help us answer questions like:

  • How can we grow visibility for hometown events that we love?
  • How do we better connect our great outdoor experiences?
  • What’s the best way to market our communities authentically and effectively to various audiences (e.g., Metro Detroiters, Midwestern Explorers, International Visitors)?
  • How do we support the long-term coordination and funding needed to manage tourism here?

This will not be a sit-and-listen session. Each workshop is interactive and hands-on, with opportunities to explore early insights from Oakland’s tourism diagnostic process and help shape the experiences, messages, and priorities that define our destination.

Please take a look at the current Tourism-related research and feedback assembled to date: LINK TO REPORT - Coming Soon

Who Should Attend:

  • Tourism-related businesses and nonprofits
  • Local residents
  • Main Street organizations, chambers, and economic development partners
  • Outdoor recreation, arts, sustainability, and heritage groups
  • All interested stakeholders

Visit visitoaklandcounty.com/strategic-plan for ongoing updates and background.

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Oakland ThriveOakland Thrive is a transformative force in Oakland County, dedicated to nurturing local businesses of all sizes.  We focus on bridging economic disparities, fostering inclusive growth, and ensuring equitable opportunities by leveraging a network of diverse partners. Oakland Thrive isn’t just about business success; it’s about creating and maintaining strong, vibrant communities. Our goal is a thriving, inclusive economy where every business, big or small, has the tools and support to flourish.
For a list of training and other resources, visit:  https://oaklandthrive.org/workshops-events/