The Michigan State University (MSU) Product Center helps Michigan entrepreneurs and businesses to develop and launch new product and service ideas into food, ag and bioenergy markets.
The Product Center facilitates innovation by customizing services to each client. From business planning to market analysis and research, and from scientific support to technical services, we deliver what entrepreneurs need directly or from our statewide network of university, business and governmental partners.
Our team of experts analyzes the level of service each client needs, taking some from concept development to launch and helping others with specialized issues such as packaging, labeling or nutritional analysis.
Alaina Campbell joined the MSU Product Center in August of
Her business concept of Sprout Bake was on the horizon.
Alaina developed a frozen nutritionally
dense muffin batter that consumers could bake as needed. She started
making her batter on Sundays at Fuel Your Life café in Oxford. They worked with the MSU Product Center and learned how to prepare, market
and package their product for commercial sale and sought to introduce it to the
In May of 2019,
they were presented with an unexpected opportunity to operate the ice cream
shop below 20 Front Street. Open to the challenge, Alaina and Carissa launched
Cookies & Cream. This unplanned path in their journey allowed them to meld
two concepts in one.
Alaina and her daughter
Carissa were recognized by the Orion Area Chamber of Commerce as Entrepreneurs of the Year at the
Annual Impact Awards Luncheon held on December 5, 2019.
The MSU Product Center can help you develop and
commercialize high-value products and businesses in the food, agricultural and
natural resource sectors.