Main Street Oakland County® Services
Oakland County, MichiganAdvantage OaklandProgramsMain Street Oakland County® Services
Main Street Oakland County 2100 Pontiac Lake Road Building 41W Waterford, MI 48328 (248) 858-5445 Monday - Friday 8:30 AM - 5:00 PM

Main Street Oakland County® Services

Downtwn StrollTechnical Services

Needs Assessment

Considered one of the most beneficial services, the Needs Assessment is completed by NMSC and MSOC and provides the foundation for future growth by identifying the downtown's primary issues, goals, assets and opportunities.

Resource Team

A Resource Team comprised of NMSC and MSOC staff, with expertise in organization, design, promotional and economic restructuring determine the in-depth, long-term technical assistance needs of a local revitalization program.

Technical Visit by NMSC or MSOC

Technical Visits are an efficient way to access expertise in downtown revitalization on how to resolve a specific local challenge or implement a specific project. Tech Visits can take the form of a report, consultation or training session and build upon best practices followed by other Main Street downtowns.

Design Assistance Program

Architectural and site design assistance is provided for building and property owners in MSOC communities. MSOC architect and other design staff work with the business, building and/or property owners to prepare concept drawings for improvement to the building facade, signage and site. Services are free and have a value of approximately $5,000.

Annual Program Evaluation

An Annual Evaluation conducted by the NMSC and/or MSOC assesses a local program's progress, needs and future plans. Local programs are evaluated against the ten National Main Street Standards of Performance. Those that meet all ten standards receive National Accreditation.

Quarterly Manager's Meetings

Local program managers and MSOC staff share and collaborate on topics related to successful downtown management. Updates on training, resources and information are provided and discussed.

Training Opportunities

Main Street 101 Training

One- to two-day training covering the basics of NMSC Four-Point Approach® of organization, design, promotion or economic restructuring by national presenters.

Main Street Manager Orientation

A half-day training session by the National Main Street Center and the MSOC Staff outlining the roles and responsibilities of the Main Street Manager.

Main Street Four Point Approach® Topical Workshops

In-depth training that addresses a topic of the Four-Point Approach® and occurs one or two full days. This training session is conducted by state or national presenters.

Planning and Economic Development Training

Oakland County offers a number of training and professional development opportunities for communities, including Annual Heritage Conference; One Stop Ready Academy; Trail, Water & Land Alliance; and historic preservation, planning and zoning workshops.

Promotional Opportunities

New Select Level and New Associate Level Press Conference

A press conference held by Oakland County to recognize and promote communities accepted into the Select or Associate Level.

National Accreditation Conference

The Oakland County Executive holds a press conference each year to recognize all the Select Level communities that get a perfect score on their Annual Program Evaluation and achieve NMSC Accreditation.

Annual Main Event Awards and Recognition

MSOC communities compete for awards and are recognized at this annual celebration. Award categories are based on the Four-Point Approach® and special achievements.

Marketing and Advertising Opportunities

MSOC communities are often featured in County publications, social media, press releases and marketing materials.


MSOC communities, staff and advisory board members review current legislative needs of MSOC Downtowns based on discussions and surveys to identify the needs of all Oakland County downtowns. Trips to Lansing and Washington, D.C. take place to educate legislators about the specific issues and needs of downtowns in Oakland County.
*Benefits and Requirements vary between Program Level.
**Provision of all technical services, training and promotional opportunities are dependent on the availability and scheduling of Oakland County staff and consultants and Oakland County Department of Economic Development & Community Affairs' budget resources. In all cases, priority access is given to MSOC Select Level communities.

Download the full list of Program Benefits and Requirements