Main Street Announcement & American Express Award
April 21, 2021 - American Express Blog Post on Shop Small “Order In, Help Out” Innovation Challenge Winners
Oakland County congratulates Downtown Rochester on being the first place ($5,000) winner in the nation-wide American Express
Shop Small “Order In, Help Out” Innovation Challenge!
From promoting curbside pickup hours to helping restaurants provide meals to first responders, Main Streets have been rallying their communities to support local restaurants since the beginning of the pandemic. This award recognizes innovative marketing campaigns that encouraged support of local restaurants. Applicants had to design and run a local marketing campaign that brings the “Order In, Help Out” movement to their community.
Entries were judged on strategy; innovation and engagement; feasibility; need and response to COVID-19 pandemic; and results and impact. Downtown Rochester’s first place award win was announced at the 2021 Main Street Now Conference, and they were invited to present their innovative ideas at a session.
For more information on the award, visit
Main Street America