Main Street Oakland County

Main Street Forward Awards

NEWS RELEASE April 12, 2021 - Royal Oak Downtown Development Authority Earns National Revitalization Award

MOSC AwardOakland County congratulates the Royal Oak Downtown Development Authority on winning a national award for their innovative programs to help their small businesses during the COVID-19 pandemic.

“I am so very thankful to work in such a wonderful community as Royal Oak. Today, we received a national Main Street Forward award for our work to provide relief and recovery for small businesses in downtown Royal Oak during the pandemic, which included a grant program that disbursed $1.1 million to 92 downtown businesses. Additionally, we established a digital gift card program that has had almost a $1 million impact on the local economy.

Special thanks to Main Street Oakland County, who had our back during the difficult moments of designing the programs and providing technical assistance dollars to help us increase our capacity to administer and implement such a complex program in such a short time. We were one of six recipients nationally—and the only Michigan community to be recognized.

Congratulations to all the recipients who have done such wonderful work around the country and thanks to all of the Michigan downtowns who have worked so hard to accomplish so much for so many in these difficult times.”

     --Sean Kammer, Executive Director, Royal Oak Downtown Development Authority

For more information on the award, visit Main Street America

​Main Street Announcement & American Express Award

April 21, 2021 - American Express Blog Post on Shop Small “Order In, Help Out” Innovation Challenge Winners


Oakland County congratulates Downtown Rochester on being the first place ($5,000) winner in the nation-wide American Express Shop Small “Order In, Help Out” Innovation Challenge!

From promoting curbside pickup hours to helping restaurants provide meals to first responders, Main Streets have been rallying their communities to support local restaurants since the beginning of the pandemic.  This award recognizes innovative marketing campaigns that encouraged support of local restaurants. Applicants had to design and run a local marketing campaign that brings the “Order In, Help Out” movement to their community.

Entries were judged on strategy; innovation and engagement; feasibility; need and response to COVID-19 pandemic; and results and impact. Downtown Rochester’s first place award win was announced at the 2021 Main Street Now Conference, and they were invited to present their innovative ideas at a session.

For more information on the award, visit Main Street America

 Data is in for 2020

​The following data summarizes the economic impact, activity and investment in Main Street Oakland County (MSOC) Select Level communities in 2020. MSOC compiles the data annually and reports it to the National Main Street Center.

See Stat Sheet for all the 2020 and Cumulative data—and here are some highlights:

in new public and private investment in the MSOC downtowns based upon the following two categories:
in public improvement dollars invested (streets, sidewalks, trees, sewer, water, parking, and lighting) in addition to DDA and Non-Profit Main Street funded projects
of private sector investment within the DDA and Non-Profit Main Street districts for new building, building rehabs and business improvements
trees and buildings
16,308 volunteer hours invested in the organizational, promotions,design and economic restructuring (business development, recruitment and retention) committee work plan projects, tasks and activities by community residents, businesses and property owners

128 special events held, including festivals and retail events

$145,273 in cash sponsorship received by the MSOC downtowns

24 net new full-time jobs created

36 net new businesses established

30 new housing units built

84 buildings rehabilitated

63,165 sq. ft. of new floor space constructed
24 net new full-time jobs created

36 net new businesses established
30  new housing units built 
84 buildings rehabilitated
63,165 sq. ft. of new floor space constructed

Since 2001, the cumulative total for new public and private investment in the MSOC downtowns is now:

MSOC 2020 & Cumulative Stat Sheet

COVID-19 News and Resources

Please let us know if your community or businesses need assistance.

COVID-19  Information Resources from Oakland County and across U.S.

City/Village/Township Restaurant Relief Program
Restaurant, Bar, and Café Owners, can contact their local Municipality, DDA, Management Organizations, or Chamber for more information on this Relief Program

COVID-19 Response: Winter Strategies for Downtowns & Business Districts
The Winter Strategies guide provides communities with ideas to give them a jumpstart on preparing for winter. This guide is an introduction to creative solutions by providing opportunity for dialogue with community stakeholders about the need to embrace winter as a season of prosperity.

Recovery Phase—Reopen Main Street Resources from DPN
The Downtown Professionals Network (Franklin, Tennessee) has compiled potential reopening strategies, ideas, hints and tips for businesses, business districts and organizations as we enter the COVID-19 recovery phase.

Best Practices from Main Street America
Regularly updated compilation of resources and opportunities to help Main Street districts and businesses during this crisis, including Federal guidelines.

Oakland County Health Division Tool Kits
Resources for targeted groups, including businesses, first responders, food service workers, and more.

Oakland County Business Relief Resources
Business relief resources including: grants and loans, guidance on essential workforce, and local, state and federal resources.

Back to Brick & Mortar - A Guidebook to Help Independent Retailers Re-Enter Storefronts Safely
A guide, created by &Access founder Bobby Boone, for business owners preparing to reopen their storefronts successfully and safely during COVID-19 health crisis.

30-90-180 Day COVID-19 Plan
Covid-19 planning tips for communities to support businesses during next 30-90-180 days.

The Main Street Oakland County Crowdfunding Campaign Surpassed $100,000 Goal to help Small Businesses impacted by COVID-19. Campaign ran on Patronicity platform.

General News & Resources

Update on Historic Preservation State of Michigan Tax Credit - February 1, 2021

NEWS RELEASE May 7, 2020 - Flagstar Bank Grant To Main Street Oakland County And Downtown Pontiac Creates ‘Pontiac Restaurant Brigade’ And Gives Life To Businesses And Free Meals To Hospital Workers

NEWS RELEASE May 4, 2020 - Genisys Credit Union and Main Street Oakland County Award “Spirit of Main Street” Micro Business Grants

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Main Street Oakland County Logo

Main Street Oakland County (MSOC) is our unique economic development program for downtowns, with a historic preservation philosophy and an emphasis on "sense of place." We help local government develop their downtowns as vibrant, successful districts that serve as the heart of their communities.

​Established in 2000, MSOC is the nation's first and only county-wide Main Street program.

Our mission is to maximize the economic potential and to preserve the heritage and sense of place of Oakland County's historic downtowns and commercial district​s by encouraging and facilitating the use of the Main Street Four- Point Approach® that emphasizes comprehensive economic development within the context of historic preservation.

 Program Successes

 Organizations & Membership

For more information on Main Street Oakland County call (248) 858-5444.         Main Street Logo