Niall D. Hay, 37

Brand Director
Penske Automotive Group, Inc.

Niall D. Hay Niall is brand director for Penske Automotive Group, Inc. in Bloomfield Hills, where he has been employed since 2001. He is responsible for the e-commerce for Internet sales reporting, industry relations as well managing PAG’s many web-related vendor partners.  He handles the Penske Automotive Group websites, vendor selection, and launch of the Smart USA dealer network.


In addition to his work at Penske Automotive Group, Niall is co-founder and managing director of HL Capital LLC, co-founder and partner of Crimson Investment Partners. He is also a partner at Cornerstone Schools in Detroit, president of the Detroit Golf Foundation, director of the Western Golf Association, and a member of the HBS Non-Profit Leadership Collaborative.


He received his Bachelor of Economics degree from The Ohio State University.

The information presented here was accurate as of January 1, 2015.