Business Counseling
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One Stop Shop Business Center 2100 Pontiac Lake Road Building 41W Waterford, MI 48328 (248) 858-0783 Monday - Friday 8:30 AM - 4:30 PM

Business Counseling

​​​​​​​​​​Our business counselors are predominately private sector trained and have extensive management​ and financial consulting backgrounds.​​ Functional specialties include accounting, brand manag​ement, ​marketing, market research, finance, GIS, human resources and ​franchising. Specialized expertise includes technology, growth and manufacturing assistance.

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Business Counseling/Coaching,

​Our experienced counselors will confidentially discuss your business to assist you with the following services:

  • Strategic financial management
  • Business or marketing plan review
  • Lead Business Assistance Teams
To qualify for our no charge counseling your business must:
  • Be headquartered in Oakland County
  • Be an existing business with less than 500 employees or starting a new business
  • Have completed the "Request for Assistance" form 
  • Have a draft business plan or executive summary before meeting the counselor
If your business is located outside Oakland County, please check the MI-SBDC website for a suitable location.​

Advanced One-On-One Tools (Existing Businesses),

​These customized instruments are offered by certified consultants.  Examples of such tools include:

Strategic Needs Assessment offers a better understanding of a company's current condition; a comparison that shows how key people view opportunities and challenges; insights into the real issues facing the company and feedback to help the business owner and team concentrate on priorities and action strategies.

Business Assistance Teams (BATs), ​The BAT is a volunteer membership experienced in various fields who help existing businesses remedy issues or provide fresh ideas.

BATs involve coordinated visits to small business owners in Oakland County.  Members are representatives of:
  • Oakland County Business Consultants
  • Banks
  • Chambers of Commerce
  • Cities
  • Downtown Development Authorities
  • Service Corp of Retired Executives (S.C.O.R.E.)
BAT meeting formats range from town hall meetings to panel discussions and culminate in individual on-site visits.  Follow up correspondence answers business owner questions and provides next steps.  On-going access to all the volunteers is provided.​

Business Plan Review, ​Every successful business owner has a business plan.  The most effective ones are organized, written and used throughout the life of the business.
Business Center staff review and suggest improvements to your plan.  If interested, please submit a copy of your plan with a "Request for Assistance".  Allow at least 7 to 10 business days for the review and we will arrange a meeting.​

Marketing Plan Review, ​The Marketing Plan describes how the business should be marketed and the strategy and tools needed to grab a share of the target market.​
Business Center staff review and suggest improvements to your plan.  If interested, submit a copy of your plan along with a "Request for Assistance".  Allow at least 7 to 10 business days for the review and we will arrange a meeting.