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VERSION:2.0
PRODID:Oakland County, MI Calendar Creator
METHOD:PUBLISH
BEGIN:VEVENT
DTSTAMP:20240805T135326
DTSTART:20240924T083000
DTEND:20240924T110000
SUMMARY:Main Street Oakland County | Digital Marketing Workshop | SEO
DESCRIPTION:<p>In-Person training to improve your understanding of Search Engine Optimization (SEO) to raise your ranking in organic search results.</p><p><strong>WORKSHOP WILL COVER:</strong></p><ul>    <li>Understanding SEO basics</li>    <li>How Search Engines work</li>    <li>Key SEO components</li>    <li>Why Backlinks matter and the use of Backlinks for SEO strength</li>    <li>How quality content improves visibility, builds prospect awareness and interest—and increases business revenue</li>    <li>Utilizing free analytics to measure marketing efforts</li></ul><p><strong>AGENDA</strong></p><p>8:30 AM: Coffee and Bagels</p><p>9:30 – 11:00 AM: Workshop</p><p>&nbsp;</p><p><strong>SPEAKER</strong></p><p>Teresa Heger&nbsp;<em>Small Business Digital Trainer,&nbsp;</em><em>Main Street America</em></p><p>Heger is currently a consultant and coach with Main Street America (Chicago) and Google (Mountain View, CA) helping start-ups and small businesses to use digital tools to grow their businesses, and she helps entrepreneurs develop their leadership skills.</p><p>She has experience establishing and building a manufacturing business from the ground up as a president and co-founder and held leadership roles in operations for Herman Miller (Zeeland, MI) and managed several Fortune 500 accounts for IBM in a sales and marketing capacity.</p><p>Heger holds a B.S. degree in Manufacturing Administration from the School of Engineering and a Master of Art in Organizational Learning and Performance from Western Michigan University. She is a certified executive coach from iPEC, an ICF-accredited program; a licensed speaker and coach by the Impostor Syndrome Institute™; an Energy Leadership Index Master Practitioner; and a 200 RYT certified yoga instructor.</p><p>&nbsp;</p><p><strong>QUESTIONS? CONTACT</strong></p><p>George Venettis, Oakland County</p><p>venettisg@oakgov.com | (248) 858-5618</p><p><em>Cost: Free | Advance Registration Required |&nbsp;</em><em>Coffee and Bagels</em></p><p class="oc-reg-button"><a href="https://www.eventbrite.com/e/main-street-oakland-county-digital-marketing-workshop-seo-tickets-972573392197?aff=oddtdtcreator">Register Now</a></p>
X-ALT-DESC;FMTTYPE=text/html:<p>In-Person training to improve your understanding of Search Engine Optimization (SEO) to raise your ranking in organic search results.</p><p><strong>WORKSHOP WILL COVER:</strong></p><ul>    <li>Understanding SEO basics</li>    <li>How Search Engines work</li>    <li>Key SEO components</li>    <li>Why Backlinks matter and the use of Backlinks for SEO strength</li>    <li>How quality content improves visibility, builds prospect awareness and interest—and increases business revenue</li>    <li>Utilizing free analytics to measure marketing efforts</li></ul><p><strong>AGENDA</strong></p><p>8:30 AM: Coffee and Bagels</p><p>9:30 – 11:00 AM: Workshop</p><p>&nbsp;</p><p><strong>SPEAKER</strong></p><p>Teresa Heger&nbsp;<em>Small Business Digital Trainer,&nbsp;</em><em>Main Street America</em></p><p>Heger is currently a consultant and coach with Main Street America (Chicago) and Google (Mountain View, CA) helping start-ups and small businesses to use digital tools to grow their businesses, and she helps entrepreneurs develop their leadership skills.</p><p>She has experience establishing and building a manufacturing business from the ground up as a president and co-founder and held leadership roles in operations for Herman Miller (Zeeland, MI) and managed several Fortune 500 accounts for IBM in a sales and marketing capacity.</p><p>Heger holds a B.S. degree in Manufacturing Administration from the School of Engineering and a Master of Art in Organizational Learning and Performance from Western Michigan University. She is a certified executive coach from iPEC, an ICF-accredited program; a licensed speaker and coach by the Impostor Syndrome Institute™; an Energy Leadership Index Master Practitioner; and a 200 RYT certified yoga instructor.</p><p>&nbsp;</p><p><strong>QUESTIONS? CONTACT</strong></p><p>George Venettis, Oakland County</p><p>venettisg@oakgov.com | (248) 858-5618</p><p><em>Cost: Free | Advance Registration Required |&nbsp;</em><em>Coffee and Bagels</em></p><p class="oc-reg-button"><a href="https://www.eventbrite.com/e/main-street-oakland-county-digital-marketing-workshop-seo-tickets-972573392197?aff=oddtdtcreator">Register Now</a></p>
LOCATION:The Lookout Lodge\, 1702 Scott Lake Road Waterford\, Michigan 48328
CLASS:PUBLIC
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