National Associations Providing Help for Small Businesses
Small Business Association of Michigan
Lansing, Michigan, USA
1-800-362-5461
(part of National Small Business United)
National Federation of Independent Business
Lansing, Michigan, USA
1-800-552-6342
National Association for the Self-Employed
2121 Precinct Line Road, Hurst, Texas, USA, 76054
National Association of Women Business Owners
313-396-3576
Periodicals
Of the many periodicals offered to small business owners, the following appear to be the best. You may write to each publisher and request a sample copy and subscription information. Many are in libraries.
The Business Owner Thomas Publications
383 South Broadway
Hicksville, New York, USA, 11801
Monthly 20-page newsletter with very practical financial and operating advice.
Boardroom Reports 330 West 42nd Street
New York, New York, USA, 10036
24 issues per year that includes 16 pages of short business advice.
Entrepreneur
Entrepreneur Group
Box 19787
Irvine, California, USA, 92713-9438
Monthly magazines with small business information.
The Entrepreneur Group also publishes guides to starting 208 types of businesses, of which 43 are home-based. To get the descriptive materials, call 1-800-421-2300. Most of the guides cost $69.50.
You may also check your local library for the following books:
Dave's Way
R. David Thomas. The founder of Wendy's life story with many rules for business success.
Guerrilla Marketing Jay Levinson.
Guerrilla Marketing Weapons Jay Levinson.
Guerrilla Marketing Attack Jay Levinson. The most down-to-earth marketing books available.
Guerrilla Financing
Blechman, Bruce and Jay Levinson.
Marketing Without Mystery Laura Dirks. Guide to Writing a Marketing Plan.
Advertising Handbook Dell Dennison and Linda Tobey. Excellent survey of all advertising methods.
Insiders Guide to Demographics Know How
Diane Crispell. Resources for data and how to use it.
Market Segmentation Art Weinstein. Information about selecting a target market.
