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Family Market Day Promotes Bridge Card Programs

Public Date: 7/24/2014 12:05 AM
Contact: Kathy Forzley, Manager/Health Officer of the Oakland County Health Division
Phone Number: 248-858-1410.

 

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Family Market Day Promotes Bridge Card Programs at Lathrup Village Farmers Market

Pontiac, Michigan -- Oakland County Health Division and the Healthy Oakland Partnership (HOP) are promoting Oakland County farmers markets that accept SNAP/Bridge cards with Family Market Day events. They will host the first of two events on Wednesday, July 30 from 2-7 p.m. at Lathrup Village Farmers Market at 27400 Southfield Road in Lathrup Village.

“Healthy Oakland Partnership received a 2014 Achievement Award from the National Association of Counties for their efforts to support farmers’ market initiatives. Congratulations to HOP and all the partners who were able to help develop this innovative program,” said Kathy Forzley, Health Division manager/health officer. “This program assisted farmers markets in accepting EBT cards, which increased access to affordable fresh fruits and vegetables for low-income residents. This helps families eat healthier on a budget, and increases sales for local farmers.”

There will be $5 free produce coupons for residents who participate in the SNAP/Bridge card, WIC, or Senior Project Fresh programs and those who make a SNAP/Bridge card purchase at one of the Family Market Day events will receive an additional $5 coupon. Also, there will be prizes, crafts, yoga, Zumba, free recipe samples, blood pressure screenings, a milk mustache booth, and other fun activities for children and families. Fifteen agencies will be present with information and giveaways.

The second Family Market Day event will be held on Aug. 9 from 9 a.m. - 1 p.m. at the Oakland County Farmers Market, 2350 Pontiac Lake Road in Waterford.

Last year HOP supported local farmers markets in efforts to apply for SNAP/bridge card acceptance by providing technical assistance and training for market managers. Currently, there are six markets in Oakland County that accept SNAP/Bridge card benefits. HOP is working to increase that number countywide.

For more information visit www.oakgov.com/health or contact Trisha Zizumbo at zizumbot@oakgov.com or 248-452-9174.

Healthy Oakland Partnership (HOP)
Healthy Oakland Partnership (HOP) was started by Oakland County Health Division in 2009, under the leadership of L. Brooks Patterson, as a collaboration of local government, hospitals, health care providers, community-based organizations, business, and citizens dedicated to promoting healthy eating and physical activity and improving the health of Oakland County residents.

HOP currently has two teams dedicated to specific initiatives:

  • Youth Team - Members will work with interested schools to implement smarter lunchroom strategies, which increase healthy eating by students, and the Fuel Up To Play 60 program.
  • Farmers Market Team - Members work with interested Oakland County farmers markets to increase acceptance of food assistance programs, including SNAP and WIC benefits.

For media inquiries only, contact Kathy Forzley, Manager/Health Officer of the Oakland County Health Division, at 248-858-1410.