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February Business Workshops Offered by Oakland Count

Public Date: 1/4/2012 12:00 AM
Contact: Steve Huber, Marketing and Communications Officer, Economic Development and Community Affairs
Phone Number: 248-858-1848

Waterford, Michigan –– Business owners and entrepreneurs who need assistance are invited to attend seminars in February offered by the Oakland County Business Center. Business Basics workshops are now offered in the evenings on alternating months.

 

Fundamentals of Marketing Your Business - Marketing is an essential of business success. All products/services must be sold to well-targeted audiences with a wide-ranging marketing mix. Our staff/SCORE counselors can guide you through successful techniques and marketing principles helping you to promote your products and services to the most promising customers-your target audience. Presented by The Michigan Small Business & Technology Development Center (MI-SBTDC).
Wednesday, February 1 from 6:00 p.m. to 9:00 p.m.
Oakland County Executive Office Building Conference Center,
2100 Pontiac Lake Road, west of Telegraph, Waterford.
For pre-registration and location specifics, visit our website
at oakgov.com/peds/calendar, or call (248) 858-0783.
The fee is $40. No refunds.
 

CEED Microloan Orientation - Many small business owners face obstacles when trying to obtain a business loan. The recognition of the serious need for working capital for existing businesses, start-up or expansion, equipment purchases, and job creation is not the priority it once was. If you have a need for alternative financing consider the MicroLoan Program. Discover the requirements and process necessary to apply and obtain a microloan. Program presented by the Center for Empowerment & Economic Development (C.E.E.D.)
Wednesday, February 8 from 9:00 a.m. to 11:00 a.m.
Oakland County Executive Office Building Conference Center,
2100 Pontiac Lake Road, west of Telegraph, Waterford.
For pre-registration and location specifics, visit our website
at oakgov.com/peds/calendar or call (248) 858-0783.
This workshop is free but pre-registration is required.
 

Pre-Business Research - Are you thinking of starting your own business and want to research your business idea? Are you a business owner who wants to understand which research sources to use for your business plan and where to find the information you need? Presented by The Oakland County Business Center, The Entrepreneur’s Source, Oakland County Market Research division, and a business reference librarian.
Wednesday, February 8 from 6:00 p.m. to 9:30 p.m.
Oakland County Executive Office Building Conference Center,
2100 Pontiac Lake Road, west of Telegraph, Waterford.
For pre-registration and location specifics, visit our website
at oakgov.com/peds/calendar or call (248) 858-0783.
This workshop is free but pre-registration is required.
 

Twitter for Business (Beginner) - Introduction to Social Media Marketing and using Twitter for Business - Millions of people are using Twitter and social media for fun, but it is also a powerful business tool that can connect you with your customers, potential customers and the world. Social media is a two-way marketing channel-a conversation with your customers.  With social media marketing and Twitter you can leverage these conversations and relationships to: increase brand visibility and reach, be established as a thought leader and expert in your field, give real time customer service, stay on top of industry trends and conduct competitive research, build brand advocates, and yes- you can see a measurable ROI-even sales! But before you jump in to Twitter and start using social media, learn how to get these results with an introduction to social media marketing and Twitter for business.
You will learn how to sign yourself and/or your business up for Twitter, set up your account and profile and choose the best Handle (user name), navigate Twitter, Twitter lingo, how to find (the right) people and business to follow, use lists to manage who you follow as well as your followers, how to Tweet, ReTweet, Mention, and Direct Message other users, use of Hashtags, Twitter Privacy, how to protect yourself and your brand on Twitter, establish and  track your digital footprint, and how to stay on top of social media and Twitter trends.
Wednesday, February 15 from 6:00 p.m. to 9:00 p.m.
Oakland County Executive Office Building Conference Center,
2100 Pontiac Lake Road, west of Telegraph, Waterford.
For pre-registration and location specifics, visit our website
at oakgov.com/peds/calendar or call (248) 858-0783.
The fee is $40. No refunds.
 

Fundamentals of Starting a Business is a seminar for anyone thinking about going into business. Participants examine their entrepreneurial skills, learn how to implement their ideas and receive a list of pitfalls to avoid when starting a business.
Wednesday, February 15 from 6:00 p.m. to 9:00 p.m.
Oakland County Executive Office Building Conference Center,
2100 Pontiac Lake Road, west of Telegraph, Waterford.
For pre-registration and location specifics, visit our website
at oakgov.com/peds/calendar, or call (248) 858-0783.
The fee is $30. No refunds.
 

Team SBA Financing Roundtable - This session is best suited to those who have good credit, a solid business idea, and some money to invest in their business. Before you apply for a business loan, we recommend that you first attend a Financing Roundtable. The roundtables are a free loan orientation conducted by a business banker, a business consultant from the SBA’s network of Small Business Development Centers, and an SBA representative. During the roundtable, we’ll debunk the myths and demystify the process of small business financing. You'll learn how the lending process works and what is expected of you and you'll understand how the SBA can assist with our SBA Guaranteed Loan Program. Because the SBA does not provide loan guarantees to real estate investment firms, including purchasing and rehabbing houses for sale, this type of financing is not discussed at the roundtables. Presented by: Small Business Administration (SBA) Representative, Michigan Small Business & Technology Development Center (MI-SBTDC) Consultant, and Business Banker.
Thursday, February 16 from 9:00 a.m. to Noon
Oakland County Executive Office Building Conference Center,
2100 Pontiac Lake Road, west of Telegraph, Waterford.
For pre-registration and location specifics, visit our website
at oakgov.com/peds/calendar, or call (248) 858-0783.
This workshop is free, but pre-registration is required.
 

Twitter for Business (Intermediate) - Create your Twitter Strategy - In this Intermediate session of Twitter for Business you will establish your social media objectives and goals for Twitter, create your Twitter social media marketing strategy and schedule, integrate Twitter into your marketing strategy. You will learn core strategies and tactics businesses are using to get customers talking through Twitter, how to use social media management tools, schedule tweets in advance, use social media search tools for optimizing the timing and reach of your tweets, use social media monitoring tools and leverage them for your Twitter strategy, use social media search tools to find and track people talking about your company/product/industry, respond ethically and effectively to brand supporters and detractors, and manage your digital footprint-connecting Twitter with your website and other social media platforms. *Prerequisite for this class is Twitter for Business Beginner.
Wednesday, February 22 from 6:00 p.m. to 9:00 p.m.
Oakland County Executive Office Building Conference Center,
2100 Pontiac Lake Road, west of Telegraph, Waterford.
For pre-registration and location specifics, visit our website
at oakgov.com/peds/calendar or call (248) 858-0783.
The fee is $40. No refunds.
 

Women's Business Certification (WBE) Orientation - Learn about the benefits and process of becoming a Women's Business Enterprise (WBE.) Benefits include certification to private sector WBE's and access to procurement opportunities with major national companies. For additional information visit miceed.org. Presented by the Michigan Women's Business Council.
Wednesday, February 22 from 9:00 a.m. to 11:00 a.m.
Oakland County Executive Office Building Conference Center,
2100 Pontiac Lake Road, west of Telegraph, Waterford.
For pre-registration and location specifics, visit our website
at oakgov.com/peds/calendar, or call (248) 858-0783.
The fee is $25 (Please make checks payable to WBEC-GL). No refunds.
 

Fundamentals of Writing a Business Plan - A workshop for small business owners who are developing a plan to serve as their road map to success. Workshop participants learn what elements are commonly found in effective plans and work on developing each of these for their own business. Assistance in the process as well as information on resources is provided.
Wednesday, February 22 from 6:00 p.m. to 9:00 p.m.
Oakland County Executive Office Building Conference Center,
2100 Pontiac Lake Road, west of Telegraph, Waterford.
For pre-registration and location specifics, visit our website
at oakgov.com/peds/calendar or call (248) 858-0783.
Fee: $30. No refunds
 

Twitter for Business (Advanced) - Create and Launch your Twitter Campaign - In this Advanced Session of Twitter for Business you will establish your objectives and goals for a Twitter campaign, create and launch a Twitter campaign, learn advanced strategies for reaching influencers and building a long-lasting online community and explore ways to take Twitter beyond social media marketing. You will also build a complete multi-channel, social media-enabled marketing strategy, integrate Twitter and traditional marketing channels to deliver a competitive advantage, establish a social media Twitter timeline, grow your base of followers and engage participants, learn how to advertise with Twitter-Promoted Tweets, ensure a reasonable rate of return on your social media investment and acquire the tools you need to deputize your employees for organization-wide Twitter engagement. *Prerequisites for this class are Twitter for Business Beginner and Twitter for Business Intermediate.
Wednesday, February 29 from 6:00 p.m. to 9:00 p.m.
Oakland County Executive Office Building Conference Center,
2100 Pontiac Lake Road, west of Telegraph, Waterford.
For pre-registration and location specifics, visit our website
at oakgov.com/peds/calendar or call (248) 858-0783.
The fee is $40. No refunds.
 

Future Workshops
(AM) Morning Class 9 a.m. to 12/12:30 p.m.
(PM) Evening Class 6 p.m. to 9/9:30 p.m.
March 2012
01:
  Pre-Business Research Workshop (AM)
14:  CEED Microloan Orientation (AM)
15:  Fundamentals of Writing a Business Plan (AM)
29:  QuickBooks Essentials Part I (AM)
29:  QuickBooks Essential Part II (PM)
April 2012
04:
  CEED Microloan Orientation
04:  Pre Business Research (PM)
04:  Fundamentals of Marketing Your Business (PM)
05:  Small Business Loan Workshop
10:  Facebook for Business (Beginner) (PM)
11:  Fundamentals of Starting a Business (PM)
13:  Oakland County Venture Forward Series
17:  Facebook for Business (Intermediate) (PM)
18:  Fundamentals of Writing a Business Plan (PM)
24:  Legal & Financial Basics for Small Business
24:  Facebook for Business (Advanced) (PM)
The Web site address for Oakland County Planning & Economic Development Services Workshops is http://www.advantageoakland.com/Pages/EDCA-Calendar.aspx.