You are here:
News>

July Business Workshops Offered by Oakland County

Public Date: 6/13/2011 12:00 AM
Contact: Steve Huber, Marketing and Communications Officer, Economic Development and Community Affairs
Phone Number: 248-858-1848

WATERFORD, Mich. -- Business owners and entrepreneurs who need assistance are invited to attend seminars in July offered by the Oakland County Business Center. Business Basics workshops are now offered in the evenings on alternating months.

Pre-Business Research – Are you thinking of starting your own business and want to research your business idea? Are you a business owner who wants to understand which research sources to use for your business plan and where to find the information you need? Presented by The Oakland County Business Center, The Entrepreneur’s Source, Oakland County Market Research division, and a business reference librarian. Attendees will receive an orientation to the FastTrac NewVenture program, making them eligible to receive a scholarship to the next 10-week program, reducing the cost $700 to just $140.

Thursday, July 7, from 9:00 a.m. to 12:30 p.m.
Oakland County Executive Office Building Conference Center,
2100 Pontiac Lake Road, west of Telegraph, Waterford.
For pre-registration and location specifics, visit our website at www.advantageoakland.com/Pages/EDCA-Calendar.aspx or call (248) 858-0783.
This workshop is free but pre-registration is required.
 

Social Media Marketing Part 1 - Millions of people use social media for fun, but these technologies are also powerful business tools that encourage communication and collaboration. Before you start using social-media tools, learn how they work and what they offer, particularly for small businesses. They can enable internal collaboration, allow information-sharing with external partners, exchange information with your customers, and harness the collective ingenuity of the public to build brand advocates. Learn what it means to be engaged in social networking, which social networks are the most effective for conducting business, how to select the right tools for the job, how to protect yourself and your business and what you need to have in place before you get started.  This is part one of three sessions.
Tuesday, July 12, from 9:00 a.m. to Noon. 
Oakland County Executive Office Building Conference Center,
2100 Pontiac Lake Road, west of Telegraph, Waterford.
For pre-registration and location specifics, visit our website at www.advantageoakland.com/Pages/EDCA-Calendar.aspx or call (248) 858-0783.  Fee: $40. No refunds.
 

CEED Microloan Orientation – Many small business owners face obstacles when trying to obtain a business loan. The recognition of the serious need for working capital for existing businesses, start-up or expansion, equipment purchases, and job creation is not the priority it once was. If you have a need for alternative financing consider the MicroLoan Program. Discover the requirements and process necessary to apply and obtain a microloan. Program presented by the Center for Empowerment & Economic Development (C.E.E.D.)
Wednesday, July 13, from 9:00 a.m. to 11:00 a.m.
Oakland County Executive Office Building Conference Center,
2100 Pontiac Lake Road, west of Telegraph, Waterford.
For pre-registration and location specifics, visit our website at www.advantageoakland.com/Pages/EDCA-Calendar.aspx or call (248) 858-0783.
This workshop is free but pre-registration is required.
 

Fundamentals of Starting a Business – A seminar for anyone thinking about going into business. This course helps aspiring entrepreneurs assess their abilities to lead and manage a company as well as evaluate market and sales potential for their products. The basics of business ownership are introduced, along with resources available to help launch new ventures in Michigan.
Oakland County Executive Office Building Conference Center,
2100 Pontiac Lake Road, west of Telegraph, Waterford.
For pre-registration and location specifics, visit our website at www.advantageoakland.com/Pages/EDCA-Calendar.aspx or call (248) 858-0783.
Thursday, July 14, from 9:00 a.m. to Noon. 
Fee: $30. No refunds.
 

Legal & Financial Basics for Small Business - This workshop covers many of the key legal and financial issues faced by both new and existing small businesses in Michigan. The program initially focuses on the many management and liability concerns faced by entrepreneurs, as well as today's tax consequences. The program also provides solutions and techniques for business concession and individual investment and retirement planning. Presented by Carter & Affiliates, P.C.
Tuesday, July 19, from 9:00 a.m. to Noon
Oakland County Executive Office Building Conference Center,
2100 Pontiac Lake Road, west of Telegraph, Waterford.
For pre-registration and location specifics, visit our website at www.advantageoakland.com/Pages/EDCA-Calendar.aspx or call (248) 858-0783.
This workshop is free, but pre-registration is required.
 

FastTrac® NewVenture is an intensive, 10-week program that helps you evaluate business opportunities and develop an action plan for owning your own business. Written by entrepreneurs for aspiring entrepreneurs, FastTrac® NewVenture offers essential business information to help you develop your entrepreneurial skills and build your business on a strong foundation. FastTrac® NewVenture provides the opportunity to objectively evaluate your concept and plans for moving forward, begin building an infrastructure for your business operations and processes, understand how to access the human, financial and business resources, and build an actionable business plan.
Tuesday, July 19 through September 27 (ten consecutive sessions - no class on September 6) from 6:00 p.m. to 9:00 p.m. Fee: $140. No refunds.
Oakland County Executive Office Building Conference Center,
2100 Pontiac Lake Road, west of Telegraph, Waterford.
For pre-registration and location specifics, visit our website at www.advantageoakland.com/Pages/EDCA-Calendar.aspx or call (248) 858-0783.
 


Social Media Marketing Part 2 – Establish your Footprint and Get Your Customers Talking! Studies clearly show people trust recommendations from friends more than they trust marketing messages from companies. In part 2 of this series you’ll learn the core strategies and tactics businesses are using to get customers talking through social media. You’ll also learn how to respond ethically and effectively to brand supporters and detractors. And you’ll gain the knowledge needed to gage where your social presence is the most effective.  You will learn to create your social media strategy, integrate word-of-mouth (WOM) marketing and social media into your overall marketing campaign, engage with customers using social media tools and best practices, use existing applications to implement and manage tactics and apply effective measurements for WOM and social media. Pre-requisite for this workshop is Social Media Marketing Part 1.   This is part two of three sessions.
Wednesday, July 20, from 9:00 a.m. to Noon. 
Oakland County Executive Office Building Conference Center,
2100 Pontiac Lake Road, west of Telegraph, Waterford.
For pre-registration and location specifics, visit our website at www.advantageoakland.com/Pages/EDCA-Calendar.aspx or call (248) 858-0783.
Fee: $40. No refunds.
 

Fundamentals of Writing a Business Plan – A workshop for small business owners who are developing a plan to serve as their road map to success. Workshop participants learn what elements are commonly found in effective plans and work on developing each of these for their own business. Assistance in the process as well as information on resources is provided.
Thursday, July 21, from 9:00 a.m. to Noon. 
Oakland County Executive Office Building Conference Center,
2100 Pontiac Lake Road, west of Telegraph, Waterford.
For pre-registration and location specifics, visit our website at www.advantageoakland.com/Pages/EDCA-Calendar.aspx or call (248) 858-0783.
Fee: $40. No refunds.
 

Fundamentals of Marketing Your Business - Marketing is an essential of business success. All products/services must be sold to well-targeted audiences with a wide-ranging marketing mix. Our staff/SCORE counselors can guide you through successful techniques and marketing principles helping you to promote your products and services to the most promising customers-your target audience. Presented by The Michigan Small Business & Technology Development Center (MI-SBTDC).
Wednesday, July 28 from 9:00 a.m. to Noon. 
Oakland County Executive Office Building Conference Center,
2100 Pontiac Lake Road, west of Telegraph, Waterford.
For pre-registration and location specifics, visit our website at www.advantageoakland.com/Pages/EDCA-Calendar.aspx or call (248) 858-0783.
Fee: $40. No refunds.
 

Future Workshops 
(AM) Morning Class 9 a.m. to 12/12:30 p.m.
(PM) Evening Class 6 p.m. to 9/9:30 p.m.
August 2011
 2: Effective Networking (PM)
 3: SBA Forum on Small Business Lending
 4: Social Media Marketing III (PM)
 9: Pre-Business Research Workshop (PM)
10:  CEED Microloan Orientation
11: Fundamentals of Starting a Business (PM)
12: FastTrac Listening To Your Business
17: Speed Marketing II (PM)
18: Fundamentals of Writing a Business Plan (PM)
24: Social Media Marketing I (PM)
26: Oakland County Venture Forward
September 2011
  8: Pre-Business Research Workshop (AM)
13: Social Media Marketing II (AM)
14: Working for Yourself…Becoming a Contractor, Service Provider, etc.
15: Fundamentals of Starting a Business (AM)
21:  CEED Microloan Orientation
22: Fundamentals of Writing a Business Plan (AM)
27: Social Media Marketing III (AM)
28: 5 Keys to Successful Financial Planning for Small Business
29: QuickBooks Essentials Part I & II

The web address for Oakland County Planning & Economic Development Services Workshops is www.advantageoakland.com/Pages/EDCA-Calendar.aspx.