Marketing is an essential of business success. All products/services must be sold to well-targeted audiences with a wide-ranging marketing mix. Our staff/SCORE counselors can guide you through successful techniques and marketing principles helping you to promote your products and services to the most promising customers-your target audience.
Presented by:
The Michigan Small Business & Technology Development Center (MI-SBTDC)
Agenda:
How to "position" your product/service to the right target audience.
Understand how Sales Promotion/Advertising/Publicity can help "pre-sell" your product/service.