Michigan Festival & Events Association Workshop: How to be Successful at Sponsorship Sales

The Michigan Festivals and Events Association and  Oakland County are pleased to announce a one-day, intensive workshop, Sponsorship … the Fuel that Drives the Event Engine. 

It will be held Thursday, May 1 at Oakland County’s Executive Office Building Conference Center and features Sylvia Allen, a renowned expert with 30 years of experience in providing public relations, event marketing/management services, and sponsorship sales for hundreds of events around the world. 

Featured Presentations Include:

• Making the “D” Brand Work For Your Event:  Jim Townsend, Detroit Metro Convention & Visitors Bureau (CVB)
• Media Promotion to Maximize Your Event Budget:  Frank Bunker, Great Stuff; Nancy Cain, AAA Michigan; Ellie Cruz, Mlive; Tavi Fulkerson, The Fulkerson Group
  Get great ideas from a team of experts. Learn the most effective no and low cost ways to market and advertise your event. Options using television, print, internet and radio media will be covered
• How to be Successful at Sponsorship Sales: Sylvia Allen
  • Current Trends in Sponsorship
  • Sponsorship for Small Events
  • How to Price Your Sponsorship

MFEA welcomes Sylvia Allen back to Michigan as she introduces you to sponsorship success whether your community event is small or large or in-between. Once you have determined the sponsorship process, how do you determine what to charge your sponsors? Determining the pricing will help you see the value of your sponsorship offerings so that you can develop a reasonable asking price for your sponsor’s investments. Sylvia will also let you know what is happening in the sponsorship world and what changes are impacting sponsor’s decisions.

This promises to be a highly informative session infused with lots of practical advice.  Register now at http://michiganfun.us/seminars.cfm.